Jon is the President and Chief Operating Officer of ETC Brokerage Services. With three decades of leadership expertise in broker dealer and RIA custody roles, Jon is a seasoned executive who has made significant contributions to the financial industry.

In his most recent role as Managing Director at Charles Schwab Advisor Services, Jon oversaw critical functions such as Trading, Middle Office, Client Service, and Operations. Jon has also served in Sales capacity roles, where he was responsible for cultivating relationships with RIA clients.

Jon holds a B.S. in Business Administration with a minor in Math from the State University of New York at Oswego, in addition, he holds an MBA from Arizona State University. Along with his academic achievements, Jon boasts a comprehensive set of licenses, including Series 7, 9, 10, 24, 55, and 63. Beyond his professional pursuits, Jon is an avid reader of nonfiction books and a slightly below average guitar player. He also enjoys spending time outdoors with his wife and daughter.

Rich is Chief Strategy and Product Officer of Innovayte. Rich plays an integral role in shaping strategy and driving product development for Innovayte and has been involved with the brand since its inception. With over 30 years of Wealth Management experience, Rich has held leadership roles at Fidelity Investments, SunTrust Bank (now Truist), and Brown Brothers Harriman. Rich spent 15 years at Fidelity working with some of the largest institutional clients with a focus on custody and clearing. He also helped launch Alexander Key Investments as Chief Operating Officer, a boutique Wealth Management firm and subsidiary of SunTrust Bank. He is a results-oriented executive with proven success constructing emerging offerings as well as driving strategic change.

Rich earned his BS in Finance from Boston College and furthered his education by obtaining an MBA from Boston University. In addition, he holds FINRA certifications, including Series 7, 24, 63, and 65. Beyond his professional endeavors, Rich enjoys spending time with his family on Cape Cod, playing golf, and traveling.

Mustafa is the Chief Compliance Officer for Innovayte and is a seasoned professional with a 25+ year career in the capital markets, clearing and custody industry, specializing in compliance, technology, program and vendor management, operations and new broker dealer set up. He has previously worked as a Vice President at Fidelity Investments and a Compliance Officer at JP Morgan. Mustafa consistently demonstrates an unparalleled understanding of the complexities within the financial landscape and brings that knowledge to Innovayte.

He holds a B.S. in Business Management from Kutztown University of Pennsylvania and holds his Series 7 and 24 licenses. In his spare time, he enjoys reading nonfiction books, occasionally partakes in half marathons, tries his hand at cooking and travels extensively.

As the Chief Relationship Officer at Innovayte, Ken nurtures strategic relationships, elevates customer satisfaction for our clients, and leads growth initiatives aligned with client needs. With over 25 years of experience in financial services, Ken has held roles in relationship management, business development, and strategy at prominent firms such as Fidelity Investments and LPL Financial. Throughout his career, he has collaborated with advisors and wealth management firms to implement solutions aimed at boosting revenue, enhancing operational efficiency, and improving the user experiences for both advisors and investors.

Ken holds a BS in Accounting from Bentley University and is a Certified Public Accountant. In addition, he has FINRA certifications, including Series 6, 7, 24, 27 and 63. Beyond his professional career, he enjoys spending time with his family at their lake house, traveling, attending football games, and playing golf.